GOOGLE SEARCH NETWORK: AD GROUP NAMING

GOOGLE SEARCH NETWORK AD GROUP NAMING

GOOGLE SEARCH NETWORK: AD GROUP NAMING
As promised, we’ll now take a look at competitor ad group setup among other things in this third article of the series.

Competitors
1.       Name your ad groups to reflect competitive brands
2.       Visibility on keyword match types with (phrase) and bucket ad group with (long tail)
3.       Do not ‘separate out’ the long tail as not enough added value for extra work load

For instance, Germany’s Continental would list the following tire manufacturers as competitor ad groups:
·         Bridgestone, Bridgestone (longtail), Bridgestone (phrase)
·         Michelin, Michelin (longtail), Michelin (phrase)
·         Goodyear, Goodyear (longtail), Goodyear (phrase)
·         Pirelli and others

What about your own brand?
Following the Continental example above, name your ad groups to reflect your own brand queries. 

Ensure visibility on the following:
·         match types with (phrase)
·         bucket ad group with (long tail)
·         navigational searches with (url)
·         branding issues with (misspellings)
·         Main associations with expanded out ad groups

For instance, Continental would create the following ad groups:
·         Continental
·         Continental (longtail)
·         Continental (misspellings)
·         Continental (phrase)
·         Continental (url)
·         Continental + tires

What if Continental decided to name their ad groups based on their business model?
They would ensure the following:
·         Ad group names reflect generic business model queries
·         Visibility on match types with (phrase) and bucket ad group with (long tail)
·         Inclusion of non-campaign name keywords in cases of low search volume

And as above, the following would be the typical ad groups:
·         Tires
·         Tires (longtail)
·         Tires (phrase)

Now then, let’s take a look at some keyword rules or best practices if you like:
1.       Always enter keywords in lower case; consistency is gold
2.       Exact match: Include singular and plural variants of the keyword in any word order with traffic volume
3.       Phrase match: singular and plural variants of the head match keyword
4.       Broad match: the most common head match variant of the keyword

See below example
Keyword
Ad group
“tires”
Tires (phrase)
“tire”
Tires (phrase)
[tire brand]
Tire + Brands
[tire brands]
Tire + Brands
[tire]
Tires
[tires]
Tires
[best tire brands]
Tire + Brands + Best

In the next post, we’ll look at optimization strategies.
1 comments for "GOOGLE SEARCH NETWORK: AD GROUP NAMING"

Writing useful blog posts will never be an easy task if you want to achieve your goals but not to help your readers in the first place. Collecting information is called research. First, you study the top blog posts on your topic, find their pros and cons. And only then create your article. I am trying to write blogs but I find it is not easy at all. My problem is I do not know how to collect information while I don’t have much experience or practical knowledge. Yes, you have some tips I will follow and try more. I tried very toughly to make the post as useful. Its line is very user-friendly and you can take benefit of some useful features. I suggest making friends – give my updates and feel free to send me your fresh posts. I will be happy to share them with my readers on social media.
Tremendous post! Your quick tutorial on using Google Analytics and Search Console is very helpful. Although I’m acquainted with both, they can be daunting to newer folks and it’s nice to see someone walk through how he or she can be used in more depth. I also appreciate your tips on image optimization. Usually, talk about the importance of the Alt Image information, but leave out the rest. Good going for pointing out the other parts including Title information. Keep it up! I look forward to your further tips. Previously I didn’t know that how to track the visitors in the site but now at least something I know very well. The blog is very good thanking you for this great information I like very much for this object. And it will give more information from this blog. I also waiting for more information this is to get some more processes are offered. I am an online college student here more than one colleges are available from this colleges one of the popular course is cheap essay writing service it will give the best choice.

Back To Top