INTRODUCING A CREATIVE ENTREPRENEURIAL CULTURE
Ideally, entrepreneurs
should possess abundant creativity. However, things are often not as
straightforward especially in public establishments. Usually, one encounters inflexibility
and bureaucracy. The following are issues that need to be addressed in the
process of introducing a more creative culture:
·
Support idea development: real commitment of
resources, time, funding
·
Encourage flexibility: latitude to define own resource
requirements
·
Reward contributors (entrepreneurs): freedom, monetary
·
Provide leadership: personal commitment to support
innovation
·
Pursue new opportunities that create value
·
Constant orientation towards growth & renewal
·
Continuous search for opportunity
·
Creating a pervasive challenging pressure to create
new products and commitment to new business development.
·
Senior
management to provide significant and visible personal commitment Sustaining
the commitment for a long time
·
Assigning
resources to new business-need for nurturing to make them stand alone
·
Assigning good
people to new business
·
Building confidence in subordinates to make them
realize their potential in new business development
·
Building momentum
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