BENEFITS AND PITFALLS OF NETWORKING
For business-people, networking represents an important aspect for relieving the perceived loneliness of running a business, that is, by sharing business experiences.
Importance of Networking
· Serendipity - making your own luck!
· Being in the right place at the right time!
· Helps to get the person who already needs your knowledge, skills, company, resources, etc.
· Encourages who knows you not who you know!
· Making your interests and needs widely known and listening to the interests and needs of others!
· Increasing customer base,
· Encourage business -to -business activities
· Sharing of technology
· Multiplication of ideas (no innovation),
· Encourage sabotage